(Please just go look this video up, don't post it here. I don't want to see it again.)

Okay, what the HECK is with this video?
For all too lazy to watch, it starts off as a puppet show, one of those that kind of makes you go 'dawww' but then the Notepad starts talking about 'Creativity' and things get weird and creepy, and then the video goes back to normal and ends.

Who the heck would make a video like this? I was honestly afraid when I first saw it. What do you guys think is behind this? What is the meaning?